A global business-transformation strategist, Renata has a proven track record with blue chip consultancies. 17+ years of experience in Business Strategy, Customer Experience, Innovation and Digital Transformation working for numerous Fortune 500 companies.

International MBA from IE Business School, Mechanical Engineer (with masters in Motorsports), Post-Diploma in Design-Thinking, Innovation and Strategy (MIT, Columbia). With certifications in Lean Six Sigma, Artificial Intelligence (MIT) and Operational Efficiency (APICS).

Renata has successfully lead the delivery of complex transformation programmes, working with teams spread across more than 15 countries and doing business with more than 20 countries.

She has led Customer Experience / Digital departments companies like Emaar Group, Dubai holding, and Meraas Holding.

She founded Axis Partners to respond to Strategy, CX and innovation challenges, a critical component of business survival and evolution post-pandemic. Engaged as a strategic advisor to major sovereign investment organisations, major retail and real estate groups in MENA and Europe, Renata successfully delivers transformation projects, turning crisis to opportunities.

She is a thought leader and for that reason, she has been appointed a visiting Lecturer at the IE Business School, where she teaches Strategy, CX and Design thinking to International MBA Students. She has been also appointed as a Mentor for top start-ups coming from the best innovation Lab in Europe (IE-VentureLab).

Renata was awarded in 2022 as the second most influential CX/Innovation practitioner worldwide by the CX Magazine and featured as one of the top CX/innovation thought-leaders in 2021.

She was recently featured in the front page of the Retail Magazine, where she discusses the future of CX with the impact of NFT, Metaverse and Blockchain.