Ralph Jocham is a German citizen who spent the last 20 years collecting professional software and product development experience in France, the United Kingdom, the United States, and now Switzerland. He became an agile evangelist in 2000 and perfected his approach at ThoughtWorks. Ralph is also Europe’s first trainer with Scrum.org and has taught thousands of professionals around the globe. When not busy running his company, effective agile (effectiveagile.com), or helping all kinds of enterprises in Europe, he enjoys teaching at universities.