Marina G. Rikou is a highly experienced professional in the retail and financial sectors, currently serving as the Director of Customer Value and Data Management at Alpha Bank. With a strong background in Marketing and CRM, she has held senior positions at Emporiki Bank Credit Agricole Group, Euroelectronics Fourlis Group, and Germanos Group.

Marina has a proven track record of driving revenue growth through innovative advanced analytics and CRM strategies, leveraging data as a strategic asset to enhance customer experiences, drive operational efficiency, and maximize business value. She holds a Postgraduate Diploma in Private Law from the University of Lille II, France.