Visionary executive with 20+ years in Data Management & Analytics, AI, Big Data, Customer Value Management, and Marketing Automation. Member of the Retail Executive Committee with a proven record of driving AI-powered transformation—from AML detection and predictive analytics to hyper-personalized marketing—delivering a 10X uplift in conversions, 60% of digital sales, and earning the Qorus Innovation in Banking Award.
Founder of the GenAI Factory and builder of AI Centers of Excellence, he has pioneered governance frameworks for Predictive & Generative AI, embedding data-driven decision-making at scale. Published author, academic contributor, and recognized thought leader in Generative AI, he is passionate about intelligent automation, customer engagement, and creating sustainable competitive advantage.