JAMES WALLMAN is the CEO of the WXO, the World Experience Organization, the world’s fast-growing organization for the Experience Economy, with 500+ members in 38 countries, with members from brands inc Meow Wolf, Moment Factory, Deloitte, and Walt Disney Imagineering; an Executive Committee Member of EXPRESSO, the Experience Research Society; and the author of two international best-selling books on experiences and the Experience Economy.

His first, Stuffocation (self-published, 2013; Penguin, 2015) introduced the term ‘experientialism’ and forecast the rise of experiences we see today. The Financial Times named his second, Time And How To Spend It (Penguin, 2019) a “Book Of The Year”. He is a Sector Specialist, Experience Economy for the UK’s Department for International Trade.

Since 2004, he has been forecasting trends, designing experiences and advising brands on strategy. Clients inc American Express, Avis, Disneyland, IDEO, Ferrero Rocher, HSBC, KFC, KPMG, Kuoni, National Portrait Gallery, Ogilvy. Since 2013, he has been the senior partner at the advisory firm, The Future Is Here.

He is a globally renowned keynote speaker, having given talks from Amsterdam to Beijing, Cannes, Mountain View, New York; at venues inc TEDxLSE, TEDxManchester, Google HQ, and 10 Downing Street. He has appeared on TV and radio inc ABC, the BBC, the CBC, MSNBC, NPR. His writing and thinking has appeared in the Economist, the New York Times, Le Monde, and many others.

He is an Ambassador for eco charity Global Action Plan, an advisory board member for Carbon 13, a Cambridge, UK-based venture builder for the climate emergency, and an Advisor at the Transformational Travel Council. He has studied Classics, Journalism and Entrepreneurship at the universities of Oxford, London, and Cambridge.

He’s also a Dad to two awesome kids.