My name is James Dodkins and you might know me as “The Customer Experience Rockstar”, as I used to be an actual, real-life, legitimate, award-winning rockstar. I played guitar in a heavy metal band, released albums and tore up stages all over the world. Then, through a series of many happy accidents, I found myself in the wonderful world of Content Marketing. For me, delivering amazing shows to your fans night after night is exactly the same as delivering amazing experiences to your customers day after day.

I work with the amazing folks at Pegasystems as Director of Product Marketing, helping the world’s best companies use AI and Automation to deliver “Rockstar Customer Experiences”.

I was awarded the UK’s #1 CX Influencer by Customer Experience Magazine in 2020, the UK’s most outstanding CX keynote speaker by Corporate Vision Magazine in 2021, the World’s #10 Customer Service Guru by Global Gurus in 2021, the World’s #11 Customer Experience Professionals by Global Gurus in 2023 as well as countless other notable mentions in industry publications like Business Insider, The Times and Forbes.
I am also a 2 x #1 Best Selling Author and the Ex-host of Amazon Prime’s weekly topical CX show, “This Week in CX”.