Ian Golding is a renowned, global customer experience professional. Having spent 17 years working within a variety of corporate organisations in financial services, foodservice and retail, Ian has spent the last ten years working with practitoners and leadership teams in more than 50 countries around the world understand how to ‘operationalise’ customer experience. The first person in the world authorised to teach the worlds first professional qualification in customer experience, Ian is also the CX Course Director for the Chartered Institute of Marketing as well as Chair and Host of the UK, US, Turkey, European and International Customer Experience Awards.