George Tirelis is a commercial professional with over 15 years of experience in local and multinational environments, holding executive positions in Marketing & Sales, Strategy & Planning, Business & Commercial Transformation fields. He is currently the Director Consumer Experience at Papastratos SA/Philip Morris International, developing Data-driven Strategies and embedding Omnichannel experiences and solutions. He had leading roles in the company's transformation in the last five years working as a Coach of new ways of working and practices to support the local ecosystems for PMI EU markets and as a PMO Head in Greece, orchestrating the strategy process, programs architecture and new organizational cross functional model for projects’ delivery.