George has diversified experience of 20 years, built across different industries (FMCG/Pharma/Diagnostics) in Cx/Px, sales, marketing and customer marketing management at market leading companies.
Currently he holds the position of Marketing Head for Roche Diagnostics in Greece
Across these years, he led collaborations with major public hospitals and digital companies for physicians & patient experience optimization, through health consulting & digital transformation. He managed to improve many patient centric outcomes and developed new go-to-market models. He is inspired by people and teams and driven by meaningful purposes

George holds a Bachelor's degree in Business Studies and a Master’s degree in International Management.