CEO, Openbay Management Consultancy specializing in Retail, Marketing, Communications & Brand
CEO, Openbay Ltd. Management Consultancy specializing in Retail, Marketing, Communications & Brand
BA Modern Arts & Philosophy, Kingston University, UK
— Charles has over 30 years experience in multinational Advertising & Brand Design agencies and more recently, Transformation Management Consultancies.
— Prior to setting up Openbay Consultancy he worked as Global Executive Director at Allen International for 6 years. Charles expanded the geographic remit of the Brand Retail Design agency establishing and managing client relationships in new markets across Asia, Europe and Africa
— Charles spent 15 years within the global advertising and Marketing services agency of McCann Erickson, culminating in managing the Africa group of companies and multinational accounts of Coca-Cola, GSK and Exxon Mobil. This work was focused on building Brand equity through promotional marketing programs that delivered measured commercial outcomes
— Charles’s key strength and experience is in developing brand led commercial strategies that manifest in innovative, customer orientated solutions. These solutions cover the spectrum of customer experiences but share the single objective of fully realizing the Brand’s potential to drive sustainable commercial advantage for client organizations.
— Charles’ has worked with some of the World’s leading blue-chip consumer Brands
— Greece: WIND, OPAP, Gregory’s, Loumidis, NBG (i Bank)
- Consumer Goods: Coca Cola (EMEA), Black & Decker (EU), Exxon Mobil (EU), Bacardi (UK), BUPA (UK), Gillette Nestle, L’Oréal (Turkey)
- Retail / F.S: Standard Chartered (Global), Bank Of China (Asia), Lloyds Bank (UK), RBS (UK) Virgin Money (UK), Vietcom Bank (Vietnam), SCB (Thailand), Diamond Bank (Nigeria) - Pharmaceutical: GSK (Global) Telecom: W IND (GR)- IT: IBM (UK) Professional Services (Law): Bond Dickenson (UK)