Yiannis Iatridis is Chief Marketing & Product Officer at Edenred Greece, drawing on 15 years of leadership across consumer electronics, mobility, and financial services. His sweet spot is translating tech-speak into commercially meaningful actions that move both top- and bottom-line needles. At Edenred Greece he partners with finance, HR, and commercial teams to design data-driven employee-benefit solutions that boost engagement while protecting the P&L. Yiannis has steered brands through market entries, digital-first turnarounds, and customer-journey overhauls—always with an eye on measurable impact rather than shiny buzzwords. When he isn’t mapping omnichannel funnels, you’ll find him chasing his two-year-old son around Athens and wondering which teaches you more about stakeholder management.